The death of the writer

The incidents and the names of the characters in this are purely fictional. Any resemblance to real life is coincidental. (Have to be politically correct you see)

Scene 2: Reporter at the scene of the crime
Location: Radio Ga Ga – Studio, 4th floor
Date: 6th March 2007
Time: 11.20 AM

Reporter: This is the place where the writer was last seen (Imagine an open window at the 4th floor). His name was Eknath Dindoshi, nick named ‘Ekdin’. He was working for Radio Ga Ga for the last 10 months. But, suddenly last evening, after his day’s work was over and he leaped from this window and is battling for his life at a nearby hospital. He is 27 yrs old.

Flashback:
Scene 1: Eknath Dindoshi at his office.
Location: Radio Ga Ga – Studio, 4th floor
Date: 5th March 2007
Time: 11.00 AM

For the past 10 months, Eknath Dindoshi, has been writing 14 scripts (on an average) per day. The scripts are for the ads that you hear on any radio station. Yes, 14.

“Wasn’t this supposed to go on air yesterday?” Oh hell…yes!!!
“Here is the print ad of the brand campaign attached. Dude I need this by this evening”. Wat?
“Why will this take so long? You just have to adapt the print ad into radio.” Ya right!
“Hey I gave you the brief last night… is the creative ready?” Served
“What is this yaar? You were supposed to give 2 options.” When?

Thus the name Eknath Dindoshi changed to Ekdin. Because the deadline for everything was always one day – Ek din. This nickname was ideated and conceptualized by Eknath himself, on one of those days when he used to think.

Today was 5th March. And he was supposed to deliver some ‘path-breaking’ creatives for a major telecom brand. He decided to give some thought to the entire campaign over a cup of hot chocolate.

1.45 PM:

The boss comes and says there’s an urgent promo script to be written, that will go on air as soon as it’s ready. The writer does his best and delivers it in 3 hrs flat. But alas, the time for the telecom brand meeting has come. (By the way, he was supposed to go for the meeting also. After all it was a “creative” meeting)

5 PM: Meeting with the client

It goes well and the client likes the essence of his ideas, but wants great scripts by tomorrow.

6 PM: Back in office

The boss comes and tells him to be at the ‘Advertising awards function’ tomorrow.
“We will definitely win some awards”.
The ground beneath Eknath’s feet began to move. He felt the jitters of the award function, like a school kid who fears his results. He decided he would not be able to handle the pressure. There was no way out.

7.30 PM:

He went to the open window, and with tears in his eyes, he leaped.

Scene 3: Reporter at the scene of the crime
Location: Radio Ga Ga – Studio, 4th floor
Date: 6th March 2007
Time: 4 PM

Reporter: This is the update on the writers’ story from the hospital. The writer has died minutes ago. The police have registered a case of suicide. His name was Eknath Dindoshi and he had jumped from this window last night.

P.S: Needles to say, none of Eknath Dindoshi’s works were even nominated at the awards function. Because while the normal agency takes 14 days to write a script that’s worth nominating and Eknath uses 1 day to write 14 worthless ones.
P.S: The radio industry is booming. Records the highest ad spend last year.