The station mall

As the rains flood Mumbai, the local train stations are flooded with something else altogether.

They are flooded with whatever you want. In monsoon, it turns into a supermall, loaded with everything you need to be safe during the rains. From raincoats to waterproof caps and from waterproof mobile phone covers to colorful umbrellas… everything.

The advantages:

Point of sale: The place is bang on. For all the colorful umbrellas, the water-proof caps, the flashy raincoats, the floaters etc. the station is bang on. The vendors get the right attention from its target group.
Bargain: If it rains. The prices are fixed as the buy then would be need-driven.
Choice: Very wide
Quality: It’s worth the money.
Location: The location is very prime and very footfall friendly.
24/7: Well almost.

In the fast paced life of mumbai, the local train stations have managed to keep the mall culture alive.

I think everyone planning to enter into the ‘mall business’ should take a lesson or two from the local train stations.