Its really a very uncomfortable feeling to hear/read stuff which could have been much better. Specially coming from one of the finest writers in advertising. Here's my version of it.
मेरे देश में पैसा सिर्फ़ पैसा नही है ।
सौ सपने, 101 उम्मीदें,
कहीं दिवाली, कभी ईदें ।
दुआ कह उछाला है,
चेहरे का उजाला है ।
बो के उगाया है,
नम्बर देख कर, बटुए में छुपाया है ।
आंखों का भरोसा है,
चाव से परोसा है ।
माथे पे पहना है,
सर का उतारा है,
कभी कहीं चाँद तो,
कहीं आंखों का तारा है ।
सिरहाने चुपके से छोड़ा है,
नया रिश्ता जोड़ा है ।
माथे पर बल पड़ गए,
जो ग़लती से मोड़ा है ।
देश का रंग है,
जैसा भेस बस वैसा येही है ।
मेरे देश में पैसा सिर्फ़ पैसा नही है ।
Thursday, December 18, 2008
Thursday, December 11, 2008
Copywriting interview
Writer banna hai toh agency join kar lo!
Yeh raha email-id, resume e-mail kar do!
Tum jaise hindi bhashi bahut demand mein hain,
Saale baaki ke angrez remand mein hain!
Waise shayari kar lete ho na?
Dikhte toh angrez ho,
Par angrezi padh lete ho na!
Interview ke liye jao toh hindi mein baat karna,
Achhi si do linein Ghalib ki yaad karna!
Cut to the interview!
Writer? Achha? Toh shuruaat kisi chhand(couplet) se karo,
Maine kaha pehle aap mera swagat pan pasand se karo!
Maine kaha pappu paas ho gaya hai!
Usne kaha agency kyun?
Maine kaha kyun nahi?
Maine maanga pani ek glass,
Cold drink pakda di aur kaha sar utha ke piyo,
Maine chance pe dance maara aur kaha, papa ne kaha thha advertising,
Ja kar kahoonga unse - sar utha ke jiyo!
Usne kaha aisa kya hai tum mein jo baaki mein nahi,
Maine kaha mera dil roshan, mera mann roshan,
Andhere mein smile kar doon toh light ki zaroorat hi nahi.
Usne kaha kahan ke ho?
Maine kaha youngistan,
Phir bhi, jagah toh batao,
Maine kaha mera number Mumbai ka toh main bhi Mumbai ka
Usne kaha yahin tikoge na, bhag jaoge who knows?
Maine mobile nikaala aur kaha,
Wherever I go your network follows.
Usne poochi umr,
Maine kaha 29 saal ka boodha nahi 29 saal ka jawaan
Usne kaha kya peeyoge, coffe ya chai,
Maine kaha wah taj!
Usne kaha office dhoondne mein problem toh nahi hui,
Maine kaha nahi, hamara bajaj!
Usne kaha recession chal raha hai,
Phir agency ka naam bhi kharab ho gaya hai,
Maine kaha daag achhe hain.
Usne kaha pichhle office se kya kamaya hai?
Maine kaha rishton ki jamapoonji,
Usne kaha 25,000 salary,
Maine kaha kamse-kamse kam hai,
Usne poocha toh doon kya ek lakh?
Maine kaha sahi jawab,
Usne kaha nikal ja warna tujhe doon kya ek laat?
Monday, December 1, 2008
Iss baar
Dara hua hoon mara hua hoon.
Iss baar iss baat ki khushi nahi ki main bacha hua hoon.
Pichhli baar bhi yehi socha thha ki ab bas.
To iss baar kya naya tey kiya hai?
Phir mombatti le kar gateway par khade ho jaayenge,
Phir radio stations par phone karke gussa jataayenge,
Is baar nahi jhukenge hum, yehi kaha thha pichhli baar,
Iss baar aur bhi tez hua unka vaar.
Jab sadak par koi mar raha hota hai, to kya iss sheher mein koi usse uthaata hai?
Jab neta ke goonde dukaane todte hain, logon ko marte hain,
to andar ka insaan, mombatti liye, kahan dubak kar baith jaata hai?
Jis parivaar mein bhai bhai mein hi nahi banti,
Uss par to vaar hoga hi,
jab aapas mein hi ladai hai,
to dushman to taiyyar hoga hi.
Iss sheher mein ek din ki roti kamaana hi ek jung hai,
Yahan maut ko jeena waise hi roz ka dhang hai.
wo majborri hai yahan ki, jisse chhupane ke liye,
Hum kehte hain ki yehi to iss sheher ka rang hai!
Agar khud ko bachaana hai,
to ghar ke andar ke dushman ko maar giraana hai.
Hawa se dushmani baad mein lenge,
Pehle to iss pedh ki jadon se deemak ko hataana hai!
Darr jo dikhata hai, wahi rasta sahi hai,
To iss baar bahut darr gaya hoon main,
27 november ko mera janmdin thha,
Iss baar mar gaya hoon main.
Iss baar iss baat ki khushi nahi ki main bacha hua hoon.
Pichhli baar bhi yehi socha thha ki ab bas.
To iss baar kya naya tey kiya hai?
Phir mombatti le kar gateway par khade ho jaayenge,
Phir radio stations par phone karke gussa jataayenge,
Is baar nahi jhukenge hum, yehi kaha thha pichhli baar,
Iss baar aur bhi tez hua unka vaar.
Jab sadak par koi mar raha hota hai, to kya iss sheher mein koi usse uthaata hai?
Jab neta ke goonde dukaane todte hain, logon ko marte hain,
to andar ka insaan, mombatti liye, kahan dubak kar baith jaata hai?
Jis parivaar mein bhai bhai mein hi nahi banti,
Uss par to vaar hoga hi,
jab aapas mein hi ladai hai,
to dushman to taiyyar hoga hi.
Iss sheher mein ek din ki roti kamaana hi ek jung hai,
Yahan maut ko jeena waise hi roz ka dhang hai.
wo majborri hai yahan ki, jisse chhupane ke liye,
Hum kehte hain ki yehi to iss sheher ka rang hai!
Agar khud ko bachaana hai,
to ghar ke andar ke dushman ko maar giraana hai.
Hawa se dushmani baad mein lenge,
Pehle to iss pedh ki jadon se deemak ko hataana hai!
Darr jo dikhata hai, wahi rasta sahi hai,
To iss baar bahut darr gaya hoon main,
27 november ko mera janmdin thha,
Iss baar mar gaya hoon main.
Immune System
Peace march?
Lighting candles at the gateway?
Silent protest? Or the new fad - the angry protest?
Politicians resigning?
And how can anyone forget 'Spirit' of mumbai!
Just turn on any radio station for the next week and all you can hear is the Spirit of mumbai.
RJ Says - "I know the line is beaten to death, that spirit of mumbai lives on, but seriously man! This time mumbai has shown the world, and not just India, its true spirit."
The RJ lives 10 kms away from his radio station. He was coaxed into coming to work on the usual working day - thursday.
Just announce on any enthusiastic news channel that all the offices will remain shut for a week. And all the employees can consider this as Paid leave. Then lets see the real spirit of mumbai.
Come on man! Lets face it. Everyone in mumbai is as spirited as someone from say jhumritalaiyya. But, we, dont have a choice.
We have to earn that bread. Spirit has got nothing to do with that. Its helplessness.
What is the solution?
When you already have an infection in your body, you catch a cold easily. And that external virus attack happens because of the failure of an internal immune system.
Taking a D'cold can be a temporary solution. Building a new immune system is the permanent one.
Lighting candles at the gateway?
Silent protest? Or the new fad - the angry protest?
Politicians resigning?
And how can anyone forget 'Spirit' of mumbai!
Just turn on any radio station for the next week and all you can hear is the Spirit of mumbai.
RJ Says - "I know the line is beaten to death, that spirit of mumbai lives on, but seriously man! This time mumbai has shown the world, and not just India, its true spirit."
The RJ lives 10 kms away from his radio station. He was coaxed into coming to work on the usual working day - thursday.
Just announce on any enthusiastic news channel that all the offices will remain shut for a week. And all the employees can consider this as Paid leave. Then lets see the real spirit of mumbai.
Come on man! Lets face it. Everyone in mumbai is as spirited as someone from say jhumritalaiyya. But, we, dont have a choice.
We have to earn that bread. Spirit has got nothing to do with that. Its helplessness.
What is the solution?
When you already have an infection in your body, you catch a cold easily. And that external virus attack happens because of the failure of an internal immune system.
Taking a D'cold can be a temporary solution. Building a new immune system is the permanent one.
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